Shadow of the Tomb Raider
Eidos Montreal Crystal Dynamics (Concept Arts 2019)

Fun back story: Before we had any assets we had a model double photoshoot as a stand in, the tree in the final poster in which Lara is standing on is actually left over from the shoot!

BONUS: Some of the other matte plate comps that highlighted different locations/mechanics of the new game but did not have the same appeal as what eventually became the iconic piece of key art that was released.